AFAS
This case:
Conquering the Belgian market with AFAS
AFAS is one of the largest providers of business software in the Benelux.
Results:
27%
growth in telephone contact (2020 vs 2019);
growth in telephone contact (2020 vs 2019);
12%
growth in appointments (2020 vs 2019).
growth in appointments (2020 vs 2019).
Highlights
- AFAS is a major player in ERP software. Many people in the business world are familiar with the company as the software is widely used, not only in a B2B environment but als in B2C, partly because of AFAS’ sponsorships in culture and sports such as football clubs like KV Mechelen in Belgium and AZ in the Netherlands.
- Yonego has been selected in 2020 by AFAS Belgium to be their partner in online marketing. Since we have been working together, the results of the online marketing effort of AFAS in Belgium has improved drastically. The specialists of Yonego and the AFAS marketing department act as one team;
- Yonego has been working with and for Belgian clients for over 10 years. We therefore have a lot of experience in the Belgian market. As our head office in Breda is only a 15 minutes drive to the Belgian border we have integrated our former Belian office in Ghent into our Breda office in 2019.
- Because of our expertise in the Dutch and Belgian market, we serve several Dutch companies that want to increase their impact on the Belgian market, and vice versa.
Results
- YoY 27% growth in telephone contact (2020 vs 2019);
- YoY 12% growth in appointments (2020 vs 2019).