Impact on the entire customer journey with content marketing

With a well-thought-out content strategy, we create not only visibility, but also engagement with your target audience.

Annemieke Roozeboom – Customer Journey & Content Specialist

Strategic content for true customer loyalty

‘With a rock-solid combination of behavioural psychology, creative content and our data-driven mindset, we make sure your content is relevant, creates visibility and makes an impact. This allows us to cleverly tap into the subconscious behaviour of your target audience. This offers you a level of depth and customer loyalty you will never achieve with online campaigns alone.’

Influence your customer's unconscious decision process with content

95% of all our decisions are made subconsciously. That is why we dive deep into your customer's subconscious decision process. Really understanding your target group, what problems they experience and how your product or service solves these problems, serves as the foundation for your content strategy. Being visible at the right moments, with content tailored to your customer's needs; that is what makes content successful.

Visibility

Visible in every phase of the customer journey

Target group

Content that meets the needs of your target audience

Maximum impact

Continuous testing and optimization for maximum impact

When is your content successful?

We always go for measurable results. Testing, optimising and excelling is in our DNA, also when it comes to content. We constantly check whether your communication connects with your target audience and what impact it makes. Think of UX research, testing messages in campaigns, behavioural analysis on your website, testing your brand awareness via panel tests and analysing your social media results. We don't do this once, but continuously. So we make sure every marketing euro is spent optimally and adjust where necessary. 

When is your content successful?

We always go for measurable results. Testing, optimising and excelling is in our DNA, also when it comes to content. We constantly check whether your communication connects with your target audience and what impact it makes. Think of UX research, testing messages in campaigns, behavioural analysis on your website, testing your brand awareness via panel tests and analysing your social media results. We don't do this once, but continuously. So we make sure every marketing euro is spent optimally and adjust where necessary. 

Onze succesverhalen

Ontdek hoe wij bedrijven helpen groeien. Bekijk onze succesverhalen en zie hoe strategische marketing echte resultaten oplevert.

These companies are
really happy with us.

"After unpleasant experiences with another agency, we quickly reached a higher level with Yonego. You can see that over the years the roles have gradually changed from executive to strategic. We can achieve more and more with each other and have really found each other."

Machiel den Dekker
CEO Belgium

"Yonego has a real feel for B2B: half a word is enough for them. It is nice to work with someone who understands the industry. Moreover, there is never anyone who does not take the time for me: they are all passionate people who love the profession and enjoy what they do."

Linda Veraa – Hoevenaars
Teamlead Content & Digital Marketing Europe

"I've worked with quite a few marketing agencies in the past and it actually always felt like distance. You pay and decide and they do it. With Yonego it's different, we really work together. They are an extension of our company."

Tamara Francke
Online Marketeer

"The product we have is very difficult to market just like that. But we and the product are taken seriously. For us, it's a completely different world; the skill and patience that Yonego has is an anchorpoint, support and advocate that we benefit from a lot."

Marjolein Linssen
Operational Manager

"Yonego is always there, we always have priority. Everything we need, they have in house. They know the marketing business inside out, they know what the strategy is and half a word is enough. That's the beauty of working really well together. The work gets better as a result, too."

Stefanie von Arx
Senior Digital Marketing Specialist

"The depth of our relationship is the understanding of each other's business. We learn together, and I need mainstays like Yonego. Structured and precise, with goals that are continuously reported on. Moreover, Yonego does not simply accept an assignment, but challenges us."

Remco Slik
General Manager

"Over the past few years, our collaboration has evolved in a nice direction: we understand each other and Yonego helps me grow in my role."

Britt Van Bladel
Marketing Specialist

"After unpleasant experiences with another agency, we quickly reached a higher level with Yonego. You can see that over the years the roles have gradually changed from executive to strategic. We can achieve more and more with each other and have really found each other."

Machiel den Dekker
CEO Belgium

"Yonego has a real feel for B2B: half a word is enough for them. It is nice to work with someone who understands the industry. Moreover, there is never anyone who does not take the time for me: they are all passionate people who love the profession and enjoy what they do."

Linda Veraa – Hoevenaars
Teamlead Content & Digital Marketing Europe

"I've worked with quite a few marketing agencies in the past and it actually always felt like distance. You pay and decide and they do it. With Yonego it's different, we really work together. They are an extension of our company."

Tamara Francke
Online Marketeer

"The product we have is very difficult to market just like that. But we and the product are taken seriously. For us, it's a completely different world; the skill and patience that Yonego has is an anchorpoint, support and advocate that we benefit from a lot."

Marjolein Linssen
Operational Manager

"Yonego is always there, we always have priority. Everything we need, they have in house. They know the marketing business inside out, they know what the strategy is and half a word is enough. That's the beauty of working really well together. The work gets better as a result, too."

Stefanie von Arx
Senior Digital Marketing Specialist

"The depth of our relationship is the understanding of each other's business. We learn together, and I need mainstays like Yonego. Structured and precise, with goals that are continuously reported on. Moreover, Yonego does not simply accept an assignment, but challenges us."

Remco Slik
General Manager

"Over the past few years, our collaboration has evolved in a nice direction: we understand each other and Yonego helps me grow in my role."

Britt Van Bladel
Marketing Specialist

SCHEDULE AN INTRODUCTION

Choosing the right agency is not easy. Our approach centers on a long-term partnership, so we like to first explore whether we are a potential match.

Schedule an introduction with Thomas

SCHEDULE AN INTRODUCTION

In our approach, a long-term collaboration is key, so we like to first explore whether we are a potential match. Schedule a no-obligation meeting with Thomas to talk about your business & challenges.

Bekijk hier al onze cases