GOOD FINDABILITY THANKS TO SEARCH ENGINE OPTIMIZATION
"Seek and ye shall find," but unfortunately it doesn't always work that way when we search online.
Tom van Pinxteren – Head of Organic,
Data & CRO
Search engine optimization is a thing of the past
Never worry about Google Updates again? Through our approach to SEO, which would actually be better called organic marketing these days, we achieve evergreen results. No discussion whether content is helpful or not, when we optimize for (end) users, you will be valued by search engines for this.
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
Although translated into Dutch it means "search engine optimization," you optimize primarily for the user. Old-fashioned SEO tricks to get as high as possible in Google are obsolete. Nowadays, it's all about serving a user's needs as well as possible. The key question here is, "What is the intent behind search query X?" In other words, what is someone looking for and does my message, product or service match what they are looking for? So SEO is not just about getting the highest possible position in Google's search results. After all, what is the point of scoring a #1 position for a search query if your message does not match what people are looking for? The intention of a user is therefore central at all times. SEO ensures that you know what your target group is looking for and how you can show your information in the right place to the right target group, with the right intention.
How do we do this? A search is a user's starting point. To know what your (potential) target audience is looking for, a detailed and complete keyword research forms the basis.
Best-in-class SEO in practice
Learn more about what we can offer within our Search Engine Optimization specialty, among other things.
Best-in-class SEO in practice
Learn more about what we can offer within our Search Engine Optimization specialty, among other things.
More relevant traffic
through online findability
Cost-saving
through organic findability
Optimal user experience
good website navigation
MORE THAN SEARCH ENGINE OPTIMALISATION
Would you like to outsource your search engine optimization? At Yonego, we like to think beyond optimizing for the highest possible position in search results. Capturing traffic is one thing, but we also want visitors to fulfill a purpose on a website. Traffic alone is of no use if it does not convert or interact with a website. At Yonego, we think along with our business goals to guide traffic on a page to a goal.
A transparent working method is what sets Yonego apart. By being transparent, you always know what we are working on, and more importantly for what purpose we take certain steps. By making the results transparent, there is transparency at all times. By not only promising an improvement in position, but also thinking along sharply, critically and substantively about how to guide this traffic through the website, we make an immediate impact. Not only (potential) customers will be satisfied, the company results will also benefit. By using an open, transparent and clear SEO process, it is always clear which phase of optimization we are in. In addition, long-term position monitoring ensures that we continue to make an impact.
MORE THAN SEARCH ENGINE OPTIMALISATION
Would you like to outsource your search engine optimization? At Yonego, we like to think beyond optimizing for the highest possible position in search results. Capturing traffic is one thing, but we also want visitors to fulfill a purpose on a website. Traffic alone is of no use if it does not convert or interact with a website. At Yonego, we think along with our business goals to guide traffic on a page to a goal.
A transparent working method is what sets Yonego apart. By being transparent, you always know what we are working on, and more importantly for what purpose we take certain steps. By making the results transparent, there is transparency at all times. By not only promising an improvement in position, but also thinking along sharply, critically and substantively about how to guide this traffic through the website, we make an immediate impact. Not only (potential) customers will be satisfied, the company results will also benefit. By using an open, transparent and clear SEO process, it is always clear which phase of optimization we are in. In addition, long-term position monitoring ensures that we continue to make an impact.
How we make impact.
Digital marketing that makes an impact on (offline) final conversion
Why there isn't one approach to B2B marketing
How does digital marketing survive in a "cookieless future"?
These companies are
really happy with us.
"After unpleasant experiences with another agency, we quickly reached a higher level with Yonego. You can see that over the years the roles have gradually changed from executive to strategic. We can achieve more and more with each other and have really found each other."
"Yonego has a real feel for B2B: half a word is enough for them. It is nice to work with someone who understands the industry. Moreover, there is never anyone who does not take the time for me: they are all passionate people who love the profession and enjoy what they do."
"I've worked with quite a few marketing agencies in the past and it actually always felt like distance. You pay and decide and they do it. With Yonego it's different, we really work together. They are an extension of our company."
"The product we have is very difficult to market just like that. But we and the product are taken seriously. For us, it's a completely different world; the skill and patience that Yonego has is an anchorpoint, support and advocate that we benefit from a lot."
"Yonego is always there, we always have priority. Everything we need, they have in house. They know the marketing business inside out, they know what the strategy is and half a word is enough. That's the beauty of working really well together. The work gets better as a result, too."
"The depth of our relationship is the understanding of each other's business. We learn together, and I need mainstays like Yonego. Structured and precise, with goals that are continuously reported on. Moreover, Yonego does not simply accept an assignment, but challenges us."
"Over the past few years, our collaboration has evolved in a nice direction: we understand each other and Yonego helps me grow in my role."
"After unpleasant experiences with another agency, we quickly reached a higher level with Yonego. You can see that over the years the roles have gradually changed from executive to strategic. We can achieve more and more with each other and have really found each other."
"Yonego has a real feel for B2B: half a word is enough for them. It is nice to work with someone who understands the industry. Moreover, there is never anyone who does not take the time for me: they are all passionate people who love the profession and enjoy what they do."
"I've worked with quite a few marketing agencies in the past and it actually always felt like distance. You pay and decide and they do it. With Yonego it's different, we really work together. They are an extension of our company."
"The product we have is very difficult to market just like that. But we and the product are taken seriously. For us, it's a completely different world; the skill and patience that Yonego has is an anchorpoint, support and advocate that we benefit from a lot."
"Yonego is always there, we always have priority. Everything we need, they have in house. They know the marketing business inside out, they know what the strategy is and half a word is enough. That's the beauty of working really well together. The work gets better as a result, too."
"The depth of our relationship is the understanding of each other's business. We learn together, and I need mainstays like Yonego. Structured and precise, with goals that are continuously reported on. Moreover, Yonego does not simply accept an assignment, but challenges us."
"Over the past few years, our collaboration has evolved in a nice direction: we understand each other and Yonego helps me grow in my role."
SCHEDULE AN INTRODUCTION
Choosing the right agency is not easy. Our approach centers on a long-term partnership, so we like to first explore whether we are a potential match.
Schedule an introduction with Jesse:
- Non-binding introduction with our business developer Jesse
- Discuss your business & challenges
- Potential match? Then we will schedule a follow-up meeting with our strategists on location
SCHEDULE AN INTRODUCTION
In our approach, a long-term collaboration is key, so we like to first explore whether we are a potential match. Schedule a no-obligation meeting with our business developer Jesse to spar about your business & challenges.