The go-to-market approach plays a crucial role in successfully marketing products or services. It includes identifying the right target market, developing an appropriate offering, differentiating it from the competition, communicating the value proposition and determining marketing tactics.

A go-to-market plan focuses on experimentation and validation. We believe in testing different messages, propositions and channels to understand the ideal go-to-market approach and key metrics in the sales funnel. Based on this, we can provide a realistic forecast of costs to achieve specific goals.

At Yonego, we go through the following steps for our go-to-market plan:

1. Target audience: we profile specific customer segments to understand the needs and wants of the target audience.
2. Supply: we analyze the products and services we offer and how they meet the needs of the target audience.
3. Competition: we examine the competition to understand how to differentiate ourselves and make informed decisions.
4. UBRs and value statements: we identify the Unique Buying Reasons and develop value statements that communicate the benefits of our offering to the customer.
5. Communication: we determine the message we want to test and adapt it based on the channel and target audience.
6. Marketing tactics: we translate the strategy to specific channels, the website and measurability, using the marketing funnel as a guide.
7. Roadmap & OKRs: we establish a concrete roadmap with clear OKRs (Objectives and Key Results) to achieve our goals.