Real grip on your entire customer journey
In complex markets with complicated customer journeys, standard approaches often fall short. Many companies lack insight into the full customer journey, making it difficult to deploy marketing budgets effectively. Data fragmentation and a weak data foundation exacerbate this problem, leaving you not knowing where to start to improve your marketing strategies.
From lead to final conversion
Often there is data fragmentation, with insufficient work done on a solid data foundation. This lacks a clear basis for strategic decisions.
In many cases, meaningful data is simply not available. This begs the question: what are current decisions actually based on? Without solid data, it is impossible to know whether the chosen strategy is successful, what factors influence that success and where the marketing budget should be effectively deployed. Often, steering is based on gut feeling and assumptions, leading to inefficient and unsubstantiated strategic choices.
A possible long-term solution is to deploy a Customer Data Platform (CDP). With a CDP, you gain maximum customer insight so that you no longer have to sail blindly.
What is a CDP?
A CDP is a system strategy and tool to collect all customer data centrally from all channels. It is extremely powerful in measuring, identifying and organising real-time user behaviour. It provides a complete representation of a customer profile with your user data. Examples of a CDP are Segment and Blueconic.
The potential of a CDP
Maximum insight into your customer
But where do you start with customer journey insight and where do you collect all the data? The ideal solution is to use a central hub for all marketing activities in the form of a Customer Data Platform (CDP). By centrally managing all customer data, you can personalise marketing campaigns, improve customer interactions and increase overall customer satisfaction.
The potential of a CDP
Maximum insight into your customer
But where do you start with customer journey insight and where do you collect all the data? The ideal solution is to use a central hub for all marketing activities in the form of a Customer Data Platform (CDP). By centrally managing all customer data, you can personalise marketing campaigns, improve customer interactions and increase overall customer satisfaction.
Benefits of a CDP
Strategic insights
With a CDP, you can turn data fragmentation into strategic insights and analysis, leading to actual decision-making.
Determining Customers
You can better determine who your (potential) customer is and how to turn these people into customers. This increases the quality of your leads.
Budget efficiency
By getting closer to the potential customer, you can use marketing budgets more efficiently and thus maximise your ROI.
Understanding the entire customer journey
A CDP gives you insight into the entire customer journey from A to Z, by linking offline and online data.
Better Customer Interactions
With a CDP, you can personalise and improve customer interactions through targeted communication based on collected data.
Strategic insights
With a CDP, you can turn data fragmentation into strategic insights and analysis, leading to actual decision-making.
Determining Customers
You can better determine who your (potential) customer is and how to turn these people into customers. This increases the quality of your leads.
Budget efficiency
By getting closer to the potential customer, you can use marketing budgets more efficiently and thus maximise your ROI.
Understanding the entire customer journey
A CDP gives you insight into the entire customer journey from A to Z, by linking offline and online data.
Better Customer Interactions
With a CDP, you can personalise and improve customer interactions through targeted communication based on collected data.
Leander Verstraelen – Senior Data & Automation Specialist
A CDP is a means to an end, not an end in itself.
A CDP is not for everyone
A Customer Data Platform is a means to an end, not an end in itself. Also, you can only make it work for you if you already have a strong online data foundation. In such a case, a CDP is the right next step in your five-year plan. But what exactly does a good data foundation entail? We recommend starting to consider a CDP only if you:
- Have a clear target and KPIs for the next 5 years
- Have set up server side tagging
- Are working with a set-up Analytics tool
- Working on conversion optimisation on your website
- running paid aids
Another question is whether you have enough data available that is relevant to feed a customer profile. For example: sale funnel data, application data, transaction data, service interactions, offline shop interactions.
We are happy
to help you
With our approach, you make sure that you hit every touchpoint at the right time with the use of digital marketing. Looking at the overarching goal a company has, and the growth they want to achieve, we are able to include all structures, campaigns and techniques in the five-year plan. We start now with where you want to be in five years. It is a long-term strategy to be traceably effective.
We are happy
to help you
With our approach, you make sure that you hit every touchpoint at the right time with the use of digital marketing. Looking at the overarching goal a company has, and the growth they want to achieve, we are able to include all structures, campaigns and techniques in the five-year plan. We start now with where you want to be in five years. It is a long-term strategy to be traceably effective.
Zo hebben we dat gedaan voor klant x
SCHEDULE AN INTRODUCTION
Choosing the right agency is not easy. Our approach centers on a long-term partnership, so we like to first explore whether we are a potential match.
Schedule an introduction with Jesse:
- Non-binding introduction with our business developer Jesse
- Discuss your business & challenges
- Potential match? Then we will schedule a follow-up meeting with our strategists on location
SCHEDULE AN INTRODUCTION
In our approach, a long-term collaboration is key, so we like to first explore whether we are a potential match. Schedule a no-obligation meeting with our business developer Jesse to spar about your business & challenges.
